With the awakening of data revolving around the key aspects in life such as decision making, spending habits, and consumption patterns, It goes without saying that grouping ourselves in small cohorts that are unique to how data is influencing our day to day life is expected
In the world of data, you are either Driven, Informed or Inspired
Being Data-Driven means that as a business or an individual, decision making heavily relies on the data available with the statistical analysis applied. Here emotions are hardly part of the process.
An example is when marketers run A/B tests to make a decision which ad campaign is better.
This is the most rigid data mindset.
When a business or an individual is Data-Informed, the decision-making process is a combination of both data and other components such as emotions, past experiences, and gut feeling. It takes a more holistic approach in making decisions as one understands that data is only a part when it comes to dealing with complex events.
This path requires one to know what and why.
For instance, as a real estate developer, you will have to consider stakeholders' input, countries' laws, and even personal experiences before taking on a project aside from the research data you have collected.
To be Data-Inspired is to be exploratory. This is when conclusions are drawn from data coming from different sources. There will be no definitive direction of the data but it will offer interesting findings that will spearhead innovation and ideation.
This comes in handy during a design thinking process where unexplained patterns in data could result in ideas on how to solve problems or bring about a new strategy or product in a business
So Which Identity?
First of all, data has to exist before identities are formed. Therefore, in whichever space you are, find out how to accumulate the data first so as to explore these data identities.
A point to note, however, is that Identities should not be owned aggressively. They are not binary; you can be both or all depending on the situation at hand. Embrace every approach to make the decision making processes in business and personal life interesting
To start off, sign up at https://www.elekatech.com/ to begin exploring Data Identities by collecting and managing data in a simple and fun way.